ABOUT
Phoebe is a brand and communications strategist helping global businesses both big and small tell their story.
With a background in startup growth, editorial strategy, and service design, she brings sharp thinking and clear messaging to startups, scaleups, and established names. Past clients include Airbnb, Apple, the MICHELIN Guide, Tommy Hilfiger and Blinkist.
A frequent guest lecturer and mentor, her work has appeared in Harvard Business Review, Vogue Business, and Forbes, amongst many others. She's based between Paris, London & Amsterdam.
WHAT PHOEBE DOES
Editorial Strategy
Want to create a magazine, Substack or zine for your brand? Let's do it!
Brand Messaging
Think messaging houses, tone of voice guides, and positioning statements.
Communications
All things organic marketing: content strategy, press, internal comms.
Content
Crafting persuasive whitepapers, thought leadership and lead gen material.
WHY WORK WITH PHOEBE?
From Paris to NYC, I combine the commercial perspective of an MBA with a writer’s eye — working at the intersection of brand, communications and business strategy.
CASE STUDY
Airbnb Experiences
I spent a year working with CAPE Creative for Airbnb Experiences in Paris, Amsterdam and Sydney, curating flagship cultural launches. From award-winning bartenders to art critics and chefs, I connected with standout talent to create one-of-a-kind cultural moments that drove Airbnb's business objectives.
Let's Talk
Get in touch + let's see what's possible...
Sydney — Paris — Amsterdam — London