CASE STUDY
Airbnb Experiences
I spent a year working with CAPE Creative for Airbnb Experiences in Paris, Amsterdam and Sydney, curating flagship cultural launches. From award-winning bartenders to art critics and chefs, I connected with standout talent to create one-of-a-kind cultural moments that drove Airbnb's business objectives.
CASE STUDY
Apple
I work with Apple on Made for Business in Paris, an event series for small business owners and entrepreneurs. Our latest event explored what it means to build a brand today. Hosted by Raphaël Isvy, the session brought together top creative talent—like architect Sophie Dries and author Michel Dupuoy—to share how personal values can shape and distinguish a brand, across industries from design to cuisine.
CASE STUDY
Twin City Global
Twin City Global is a home-swap travel tech startup based in London. I support them wit partnerships and growth strategy, and my work has landed them in Condé Nast Traveller. We recently co-hosted an exclusive event in Berlin’s Mitte, bringing together the city’s most inspiring creatives, artists and entrepreneurs. Our ongoing partnership spans cities and continents, with new projects always in motion.
CASE STUDY
LOST iN Guides
I worked with LOST iN on the 2025 rerelease of their Amsterdam guide, bringing a local’s insight to the editorial process. Known for their elegant, design-forward take on travel, LOST iN helps readers connect with the true character of a city—and we helped make sure Amsterdam’s coolest, most current spots made the cut. From hidden food joints to culture-rich corners, every edit was made with care and a sharp eye for what makes the city unique.
Recent Work
WHAT I'VE BEEN UP TO LATELY
CASE STUDY
Genuin
I worked with NYC-based startup Genuin on all things brand strategy, including positioning, defining mission, vision and values, creating the startupʼs first brand book, and being the lead strategist on the redesign. I conducted market analysis and target audience research, including working with US agencies on consumer research. I also ensured the brand strategy was rolled out company-wide, including for teams in three regions worldwide.
CASE STUDY
LEAD Network
I spent 2.5 years supporting a European NGO with all things communications. LEAD Network is committed to being the leading DEI partner in the CPG & Retail industry to create a more diverse, vibrant landscape where everyone can thrive. I drove marketing and communications strategy, thought leadership and brand, and co-led the organisation's rebrand in 2023.
CASE STUDY
Social Capital
I founded Social Capital along with two friends in 2022. Social Capital is a global studio connecting startups, people, and places through editorial strategy, events, and partnerships.
From London to Lisbon, New York to Sydney, we build human-centric brand experiences—from intimate dinners to cultural programming and creative campaigns.